The State of New Jersey retained BRV to explore revenue generation and placemaking opportunities that would draw more people and close the operating deficit of Liberty State Park, the gateway to Ellis Island and the Statue of Liberty and home of the Liberty Science Center. Critical to this effort is an adaptive re-use strategy for the park’s historic train terminal and train shed, as well as enhancing connections to downtown Jersey City, and suggesting ways to optimize the park’s event marketing and booking operations.