The 5M development of Brookfield Properties is a 4-acre, privately funded arts and community-oriented mixed-use district bounded by Mission, Fifth, and Howard Streets in San Francisco. The site is located in a central, dense, and vibrant urban area of SoMa with easy access to public transit and a thriving dining and nightlife scene. The development plan will transition underutilized parking lots, alleyways, and an existing office building to a pedestrian-focused experience. The site will include new public open spaces, mixed-income housing, offices, retail, and restored historic buildings, as well as support programming for arts, culture, and community youth. Mary Court, at the heart of the 5M Public Realm, opened in 2023 and serves as an urban room that spills out of and into adjacent active frontages and shared streets. BRV created dynamic activation and programming plans that will serve 5M tenants and residents, the neighboring SoMa community, and the City. The goal is a highly versatile, active urban open space. The area is home to important cultural institutions and prominent community groups and is rich with local history. BRV’s programming plan for 5M will help exemplify the best the neighborhood has to offer by showcasing its rich cultural and community offerings through collaborations with local organizations. 5M’s retail, arts, and innovation partners will be a backbone of the programming partnerships for the outdoor space, and will showcase hyper-local offerings and talent. BRV’s programming plan will seek to attract a steady stream of daily users that activate the space at less busy times and encourage park users to increase dwell time. The plan calls for recurring programs such as hobby meet-ups, crafting hours, children’s activities, fitness, and educational classes, in addition to occasional larger events, like cultural festivals or markets, that draw in a larger community, create buzz, and introduce new users to 5M.